diff --git a/doc/help b/doc/help
index 90efa63b2f..9e86bed2c1 100644
--- a/doc/help
+++ b/doc/help
@@ -1,7 +1,7 @@
 Help
 ----
 
-This Web site is a *microblogging* service -- a way for you to tell
+%%site.name%% is a *microblogging* service -- a way for you to tell
 your friends and fans about what you're doing, wherever you are. You
 can post small (140 characters or less) texts to the site, and all
 your friends who "subscribe" to your posts will receive messages from